Promote
Consumers are now more socially aware than they have ever been and this trend is increasing. There is also a strong trend in the advertising industry to manipulate this and associate products and corporate identity with positive groups and charities.
I won't discuss the abuses of this concept here but I will focus on the positives.
By donating a percent of profits or a certain amount of a retail product, your clients can buy the use of a charitys' image. This gives the consumer an improved perception of the company or product. This also shows the consumer how generous and community orientated the company and product is.
Suggest and explain this concept to your clients. The benefits to your clients are huge including Tax advantages.
The charity or group benefits, not only from the money but also from brand awareness and an opportunity to educate the public about their issues and aims.
Australian websites that are useful for finding groups and charities:
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